Top 10 FAQs About Franchise Consulting & Selection

The American Wealth Strategist

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1. What does a franchise consultant actually do?: A franchise consultant helps guide you through the process of finding and investing in a franchise that aligns with your goals, lifestyle, and budget. At American Wealth Strategist, we take it much further—with proven systems, deep analysis, and personalized strategies that remove the guesswork from franchise selection.
2. How is American Wealth Strategist different from other franchise brokers?: Most brokers present a handful of options and hope one sticks. We use proprietary tools like the Entrepreneur DNA Session™ and the Franchise Match Matrix™ to deeply understand you, your goals, and your risk profile—then match you with the best opportunities from over 700+ franchises across 40 industries.
3. What is the Entrepreneur DNA Session™?: It’s a powerful, one-on-one discovery call that digs into your experience, motivations, financial comfort zone, lifestyle preferences, and long-term goals. This session helps us build a clear picture of your unique entrepreneurial profile—so we can recommend franchises that truly fit you.
4. What is the Franchise Match Matrix™?: The Franchise Match Matrix™ is our proprietary comparison tool that lays out your top 7–12 franchise matches in a clear, side-by-side format. It simplifies decision-making by giving you transparent insight into the strengths, costs, and potential of each opportunity.
5. Do I need prior business experience to own a franchise?: Not at all. Many franchises are designed for first-time business owners. We help match you with models that offer strong training, support, and systems—so you can succeed even if you’ve never run a business before.
6. How much money do I need to start a franchise?: Startup costs vary depending on the industry and model, but most clients we work with invest between $75,000–$500,000. We also help you explore funding options through trusted partners, including SBA loans, retirement rollovers, and more.
7. How long does the franchise selection process take?: Most clients go from initial discovery to selecting a franchise within 6–10 weeks. Our streamlined process, guided by our proprietary tools, helps you move forward with clarity, confidence, and no wasted time.
8. Can you help me avoid high-risk or underperforming franchises?: Yes—and that’s one of the biggest advantages of working with us. We help you filter out hype and focus only on franchises with strong validation, solid support systems, and a proven track record. It’s all part of our commitment to reducing your risk and maximizing your success.
9. What is the cost of your service?: Our consulting services are 100% free to you. If you move forward with a franchise, the franchisor pays our fee. You get access to nearly 50 years of expertise, strategic tools, and step-by-step support—without paying a dime out of pocket.
10. What happens after I choose a franchise?: We don’t disappear. We guide you through the due diligence, introductions, legal reviews, and onboarding process to ensure a smooth transition into ownership. We’re with you every step of the way—because your success is our success.

With your personal goals and vision at the center, we help you explore franchise opportunities that not only create income now—but set your family up to thrive for generations. The right business isn’t just about today—it’s a legacy decision. Let’s make it count.